Building billion dollar brands of the future with Procter & Gamble (#89)
In this episode, we welcome two guests from Cincinnati-headquartered Procter & Gamble (P&G): Guy Persaud, President of the New Business Unit at Procter & Gamble and Board Chair at Cintrifuse and Chetan Parekh, Vice President & General Manager of Zevo.
Built in Ohio's host, Chris Berry, speaks with Guy and Chetan on innovation in large corporations, what it's like building and launching new brands, and the importance of strong tech ecosystems.
P&G is known for creating some of the world's most iconic brands. At P&G Ventures, they create new brands in new spaces to help consumers live life better.
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Guy Persaud is President of the New Business Unit at Procter & Gamble and Board Chair at Cintrifuse.
Persaud has nearly three decades of experience across four continents leading multi-billion-dollar businesses and global organizations across a wide range of cultural contexts.
In his current role as president of the new business unit at Procter & Gamble, Persaud is responsible for identifying and operating high-growth and value-creation businesses outside the company's traditional business units. Previous roles at the company include: senior vice president, fabric and home care and head of brand, Latin America; senior vice president, fabric and home care, greater China; global franchise leader; and other roles in the U.S. and Europe.
A native of Canada, Guy joined Procter & Gamble after completing his Master of Business Administration at McGill University.
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Chetan Parekh is Vice President & General Manager of Zevo.
Chetan leads the Pest Prevention brand Zevo, which is P&G’s first new category entry in over 20 years.
A native of India, Chetan joined P&G after completing his MBA at The Yale School of Management. Over his 17-year career at P&G, Chetan has had a unique journey spanning brand-building, P/L ownership, and retailer-facing experiences spanning multiple business units with a track record of delivering breakthrough results: Skincare (Olay), Healthcare (Vicks, Prilosec), Oral Care (Crest/ Oral-B), and managing P&G’s healthcare, oral care, and feminine care business on the Walmart team.
These experiences have led to the current pioneering and entrepreneurial opportunity to build Zevo from the ground up, from incubation to national scaling.
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Learn more about Zevo at: https://zevoinsect.com/
Learn more about P&G's new venture work at: https://pgventuresstudio.com/
Learn more about Cintrifuse: https://cintrifuse.com/
Connect with Guy on LinkedIn: https://www.linkedin.com/in/guypersaud/
Connect with Chetan on LinkedIn: https://www.linkedin.com/in/chetan-parekh/
Listen to this episode on Apple Podcasts or Spotify. And you can watch it on YouTube.
Built in Ohio is a podcast brought to you by OhioX. OhioX is a nonprofit organization that represents and connects those committed to growing Ohio’s economy through technology and innovation. In our podcast episodes, we speak with, and about, the people, companies, and ideas that are building Ohio’s future - through technology and innovation.